![]() This impressions breakdown can be invaluable in learning how to get your posts in front of fresh eyes. On the post shown here, you can see that I have almost 4,000 more impressions than reach, which means that thousands of those accounts came back and looked at my photo again.īest of all, impressions are broken down by location. This shows you which people viewed your post in their main page feed (From Home), on the Explore page (From Explore), from your Instagram profile (From Profile), from browsing a specific hashtag (From Hashtags), from the location tag you used (From Location), and in other contexts, such as direct messages, saved posts, and tags (From Other). Which locations are listed here will change based on your post - so if you didn't get any views from the Explore page, you won't have "From Explore" listed here. In contrast, those ten views will count for ten in the next stat: Impressions. So if the same account views your post ten times, it only counts as one for the purpose of reach. Reach indicates how many unique accounts viewed your post. If you reach a ton of new accounts but very few of them follow you, it may be worthwhile to ask yourself why that may be, and how your could better convince them on your next post. ![]() Of course, high discovery percentage doesn't always correlate to new followers. This can really help clarify whether new followers are coming from a post, a feature, an offsite link, etc. That's what the next number indicates: "Follows" shows how many people went straight from this post to your profile and hit that follow button. My top performing post in the past year was seen by 99% non-followers - and it netted me just over 1,100 new followers. You want this number to be as high as possible - reaching non-followers is basically the only way to gain new followers. In my opinion, this is the most useful and interesting part of the post insights! This section is key for growing your account and gaining new followers.Īt the top, you get the percentage of views on this post that came from non-followers. ![]() ![]() You may also have listings for other calls to action on your profile, like email, call, etc. I assume most of the clicks are accidental. If you have the words "link in bio" somewhere in your post, this number will show you if that call to action is working.įinally, "get directions" is a button that appears on your profile if you have an address associated with the account. "Website clicks" shows how many people went to your profile from this post and then subsequently clicked your profile link. Or, if you mention previous work in this post, it may be a sign that people are going to check out your other posts. This is a great indicator of whether or not your post makes people want to follow you, since people have to navigate to your profile to press the follow button. "Profile visits" are exactly what it says on the tin - how many people clicked from this post to your profile. Then, the actions are broken down by type. The total number of actions is a quick way to see if your post is directing people to learn more about you. The "actions" panel shows you how many people navigated from this post to other areas of your profile.
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