Ensure seamless community integration for all campaigns and initiatives.Develop and integrate the Community Lifecycle Marketing Strategy Roadmap as a key Community and cross-functional leader on the team.Ideate, concept and deliver experiments with clear articulation of Community impact.Drive increased simplicity, subreddit love, and belonging on Reddit.Build and lead the Community Lifecycle function that is the connective tissue between Product/Content, Channels, Marketing/Comms, and Community.Execution-bias, “do what it takes” mentality.Storytelling/Content strategy and sophistication in execution.Growth PM mindset (i.e., focuses on scalable growth, data-obsessed).Significant expertise/exposure to UGC community-led growth.Of the following 4 pieces, deep in 1-2, exposure to the rest Experience across Lifecycle disciplines, including but not limited to events, editorial, trends/insights, channel strategy, community engagement and beyond.Leverage data insights and analysis to enhance strategy that accelerates Subreddit discovery and growth.You know how to segment the audience and work back from a high level vision to achieve results.Build and lead a high-performing, creative and operationally efficient team.Build, execute, measure, and optimize Community Lifecycle strategy, including standing up function including events, trends/insights and beyond.You deeply understand and identify with Reddit and Redditors, and are eager to uncover insights and unlock remarkable and scalable initiatives.You’ve owned a strategy and built future-facing teams that deliver, with the impact metrics to back it up. Experience with infrastructure buildout.You are a builder with an ops mindset, and possess a deep understanding of the intersection between art and science as it relates to marketing/product/community.You have worked in a large B2C platform and have a passion for community-led strategy.Proven, autonomously-driven leadership impact with escalating responsibility in a marketing or community marketing function.Articulate impact, align team around unified vision and charter, and ensure high capacity, groundbreaking work is the norm.Continually improve community engagement with data-driven decisions, bring insights to the team and throughout the Reddit organization about what it takes to grow community adoption on Reddit.Ensure all events, communications, product updates/launches and resources are accurate and relevant to Reddit’s community personas.Work collaboratively with key internal stakeholders to ensure lifecycle initiatives are community-sound and successful and are aligned with the goals of rest of the business.Lead and empower the sub-teams responsible for managing different parts of the customer journey (you will lead a team of 3-5 individuals).Collaborate with other stakeholders from Product, Marketing and Community Success to build scalable growth strategies for Communities on Reddit.Strategically manage and activate around all surfaces and channels.Together with your team, create strategic initiatives for each stage of the customer journey, including activation, engagement and retention.Working closely with XFN partners across Community, Product, Comms, Marketing, Design, you will ultimately be responsible for delivering high-impact community-driven led strategies that foster more thriving communities (and users) on Reddit. You will be responsible for the development and execution of end-to-end strategy, digital and experiential touchpoints that inspire both on and off-platform Reddit audiences with additional value in their Reddit experience. You’ll i deate, concept, prepare and deliver the strategy and build the team responsible for Reddit’s community marketing goals. This role is completely remote friendly and will continue to be after the pandemic.Īs the leader of the newly formed Community Lifecycle team, you’ll deeply partner with the GTM team (PMM/GTC) and Localization to deliver compelling strategies that engage, activate and retain Reddit audiences, specifically focused on helping users find their place on Reddit. Reddit is continuing to grow our teams with the best talent. From pets to parenting, there’s a community for everybody on Reddit and with over 50 million daily active users, it is home to the most open and authentic conversations on the internet. Reddit users submit, vote, and comment on content, stories, and discussions about the topics they care about the most. Our mission is to bring community, belonging, and empowerment to everyone in the world. Reddit is a community of communities where people can dive into anything through experiences built around their interests, hobbies, and passions.
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